An Inspiring Brand Heritage

A mountain and a man with a vision

It all started in 1938 with a mountain – and a man with a vision. Franz Greiter, a Swiss chemistry student and passionate mountaineering enthusiast, suffered overexposure to the sun while scaling the PIZ BUIN mountain. He took his experience and embraced nature’s challenge, inventing the first Sun Protection Product in 1946: a product that finally enabled anyone who shared the passion for living life in the sun to do so safely.

Innovative protection meets glamorous beauty

Together with his wife, Margo, a trained Beautician, Franz Greiter developed the glamorous brand that PIZ BUIN® has become today, always managing to capture the Zeitgeist*, through iconic imagery, contemporary packaging and products that have repeatedly proved to deliver unforgettable experiences. Evocative fragrances, sensual textures and great esthetics all distinguish the PIZ BUIN® experience, an experience that can only be described as inspiring and iconic.

*Spirit of the time