A specialist sun care brand is born

For over 65 years, PIZ BUIN® has been providing sun lovers everywhere with suncare solutions that help them achieve the perfect balance between getting a beautiful tan and the protection they need. In fact, PIZ BUIN® was one of the first to make tanning safer by implementing the Sun Protection Factor (SPF) system in the 1960’s. So wherever there’s sun, whether it’s at the beach, on a mountain or in the city, PIZ BUIN® has been there helping people to enjoy life in the sun, safely.

After suffering overexposure to the sun while climbing the Piz Buin alpine peak in 1938, chemistry student, Franz Greiter, developed one of the world’s first sun protection products in 1946, the PIZ BUIN® “Gletscher Creme” or Glacier Cream. Working with his wife, Marga, a trained beautician, they developed a specialist sun care brand dedicated to developing cutting edge sun protection with luxurious skincare for anyone who wanted to enjoy life in the sun. For over 65 years PIZ BUIN® has been providing sun lovers everywhere with uncompromising protection so they can get that beautiful summer colour they’re after – a colour that has always inspired people to say: “Where Have You Been!”

Our heritage1938


Dr. Franz Greiter climbing the Piz Buin mountain 

Our Heritage 1962


Conducting tests in the Swiss-Austrian Alps

Our Heritage 1974


One of the first to introduce water resistant sun care products

Our Heritage 1993


The first PIZ BUIN® triple protection sun care with Vitamin E

Our Heritage 2007


Launch of Tan Intensifier – a range of products with an innovative formulation that facilitates faster natural tanning without compromising on protection

Our Heritage 2009


PIZ BUIN® Allergy now with Calmanelle a unique shield complex, proven to help strengthen your skin's resilience*
*In vitro test

Our Heritage 2012


Launch of PIZ BUIN® TAN & PROTECT. For a faster*, more beautiful tan ... safely

*Contains a technology that enhances natural tanning


PIZ BUIN® shoots the new 2013 Wet Skin Transparent Sun Spray summer campaign in the Seychelles



Introducing PIZ BUIN® ULTRA LIGHT Dry Touch Fluids. Effective protection that dries instantly and feels weightless.

Heritage 1946


PIZ BUIN® launches its first sun protection product 

Our Heritage 1962_blue


One of the first to implement the sun protection factor (SPF)

Our Heritage 1984


“Sun goddess” visuals strengthen our iconic brand image  

Our Heritage 2000


Deep tanning gives way to a “sun kissed glow”

Our Heritage 2008


PIZ BUIN® sun care range is upgraded to the new breakthrough sun protection technology Helioplex

Our Heritage 2010


PIZ BUIN® Mountain, now with Cold Shield Complex and Edelweiss extract. PIZ BUIN® Mountain. Special* protection for high altitude sun, cold and wind conditions
*Designed to protect from sun, cold and wind

Our Heritage 2011


65th anniversary and launch of the NEW Glacier Cream. The ultimate frontier for PIZ BUIN® In Sun protection technology

Our Heritage 2013


Introduction of PIZ BUIN® WET SKIN one of the first sunscreens that can be applied directly on wet skin


Behind the scenes of the new 2014 PIZ BUIN® WET SKIN Transparent Sun Spray summer campaign production in Thailand.