A specialist sun care brand is born


For over 70 years, the PIZ BUIN® brand has been providing sun lovers everywhere with suncare solutions that help them achieve the perfect balance between getting a beautiful tan and the protection they need. In fact, the PIZ BUIN® brand was one of the first to make tanning safer by implementing the Sun Protection Factor (SPF) system in the 1960’s. So wherever there’s sun, whether it’s at the beach, on a mountain or in the city, the PIZ BUIN® brand has been there helping people to enjoy life in the sun, safely.  

After suffering overexposure to the sun while climbing the Piz Buin alpine peak in 1938, chemistry student, Franz Greiter, developed one of the world’s first sun protection products in 1946, the PIZ BUIN® “Gletscher Creme” or Glacier Cream. Working with his wife, Marga, a trained beautician, they developed a specialist sun care brand dedicated to developing cutting edge sun protection with luxurious skincare for anyone who wanted to enjoy life in the sun. For more than 70 years the PIZ BUIN® brand has been providing sun lovers everywhere with uncompromising protection but that allows them to get that beautiful summer colour they’re after – a colour that has always inspired people to say: “Where Have You Been!®


Instant Glow

Introduction of new PIZ BUIN INSTANT GLOW® Skin Illuminating Sun Lotion.
This fast absorbing, non greasy, non sticky lotion moisturises the skin, giving it that beautiful summer shimmer instantly and all summer long – all without compromising on protection.


70 Years – Bloggers

PIZ BUIN® celebrates 70 years of sun care experience by sending five beauty, travel and lifestyle bloggers to explore Costa Rica and share their experiences as the first ever PIZ BUIN® Sun Ambassadors.

Meet the bloggers

Trendy Taste

Fashion Mumblr

Irene's Closet

The Muse And The Ladybug

Clicking on any of the links above will take you to a web site the content for which PIZ BUIN® is not responsible and to which this website’s Privacy Policy does not apply. We encourage you to read the Privacy Policy of every web site you visit.


Protect & Cool

Introduction of PIZ BUIN PROTECT & COOL® refreshing sun mousse.
Unbelievably Fresh. Instantly Protected.
Feels like you are not wearing sun screen at all!



70 Years - Sun Finder

Launch of the PIZ BUIN® Sun Finder - a web app filled with experiences and recommendations about the best places under the sun.

Visit the PIZ BUIN® Sun Finder



Introduction of the NEW PIZ BUIN INSTANT GLOW® Skin Illuminating Sun Spray.
Protected and beautiful - Instantly and all summer long.


PIZ BUIN WET SKIN® Transparent Sun Spray summer campaign production in Thailand.


Introducing PIZ BUIN® ULTRA LIGHT Dry Touch Fluids. Effective protection that dries instantly and feels weightless.


PIZ BUIN® shoots the 2013 WET SKIN Transparent Sun Spray summer campaign in the Seychelles. 


Introduction of PIZ BUIN WET SKIN® the UK’s first sunscreen that can be applied directly on wet or dry skin.


Launch of PIZ BUIN TAN & PROTECT®. For a faster*, more beautiful tan ... safely.
*Contains a technology that enhances natural tanning


65th anniversary and launch of the NEW Glacier Cream in Europe. Cutting edge technology for the PIZ BUIN® brand’s in sun protection.


PIZ BUIN® MOUNTAIN, with Cold Shield Complex and Edelweiss extract. PIZ BUIN® MOUNTAIN. Specially designed to protect from high altitude sun, cold and wind conditions.


PIZ BUIN® ALLERGY now with Calmanelle® a unique shield complex, proven to help strengthen your skin's resilience*.
*In vitro test


PIZ BUIN® sun care range is upgraded to the new breakthrough sun protection technology Helioplex.


Launch of Tan Intensifier - a range of products with an innovative formulation that facilitates faster natural tanning without compromising on protection.


Deep tanning gives way to a 'sun kissed glow'.


The PIZ BUIN® brand’s first sun care with triple protection technology and vitamin E.


"Sun goddess" visuals strengthen our iconic brand image.


One of the first to introduce water resistant sun care products.


Conducting tests in the Swiss-Austrian Alps.


One of the first to implement the sun protection factor (SPF).


The PIZ BUIN® brand launches its first sun protection product.


Dr. Franz Greiter climbing the Piz Buin mountain.


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It is intended for a UK and Republic of Ireland audience. Last updated: 27.04.2015